Lycra Advertisement Movie – The Lycra Difference ‘Lycra Moves You’


Lycra moves you – need we say more! Great artistic expression, highlighting the easy free flowing nature of lycra.

adboardingpass

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: SapientNitro
  • Location: London
  • Client: Lycra
  • Name: Lycra moves you
  • Category: Film
  • Why I like it: Nice! Imagine the brief: take a dull, almost industrial product (a stretchy fiber!) and delicately try and balance the functional (must feature product! must convey functional benefit through some sort of demo!) with the emotional (make it a part of people’s lives! make it contemporary! make it meaningful!) A groan-inducing challenge, which they somehow pulled off flawlessly: The film is beautiful, and almost hypnotic in its use of special effects, color and movement; there is a linearity to the storytelling as we go through the woman’s day; and all of this is wrapped around a clear message of how the product moves with us through life. Really impressive.

View original post

Advertisements

Unitard KEE Suits – London Lycra Unitards with an edge


Watch the girls rock in their KEE suits in action in this video clip.

 

ACKEE 'KEE SUIT' Half Green/ Black Geometric Patterned Lycra/ Spandex Handmade Unitard

Hand made in London and retailing for around the $100 mark – one of a kind unitard to rock to the gym, dance or bike. These are too cool just to wear at home!

 

 

 

 

Dynamite Samba Leggings – Lovely Green Samba Lycra!


Great workout gear from Dynamite

Know how to shake it and lose it in lycra with Dynamite

 

Awesome prints and energy from Dynamite in Brazil.

 

 

Dynamite Fitness Wear – Lycra Lovers Beware


Dynamite is a explosive cocktail of sexy fashion fitness style.
Provides high-quality products with amazing unique designs When your workout, the clothes make you look good, you feel fantastic, you feel sexy, it motivates you to work out even better, and look good in and out of the gym!
say No! to the boring fitness clothing, try Dynamite and you will feel what i am talking about! 🙂

Our products are made 90% with DuPont™ Supplex ® and Meryl( a lighter version of suplex), a soft, comfortable fabric which does all this:

• Shapes your butt and thighs

• Wicks away moisture, keeps you cool and dry

• Wrinkle free

• Stretches 500%

• Odor, wind and water resistant

• Dries fast

• Colors stay bright, no fading!

• Fabric holds its shape, wash after wash

All the clothing is manufactured in Brazil Most of the items is “One Size Fits All” because of the material, it stretches up to 500% (five sizes!) yet it returns to its natural shape. fits all the Women who wear sizes 2 – 10 !!

Chinese Aerobics Love


Some uplifting beats, aerobics and unitards – thanks Mon Journal

Lycra Tri Suits – Latest Design from O2 Fit


New 02 Tri Suit – $70.00 AUD online

The great thing about the 02 Tri Suit is the ability to pretty much run, swim, go to the gym and have a really intense workout and not worry about having to change your clothing between activities.

Tri suits, whilst made for triathlons are a really functional piece of workout attire. A typical workout might include a run or walk to get the body warm, followed by a gym workout with weights, To finish off a workout might also include a swim at the end (just shower though so you are clean before you get in).

O2 Compression makes this Black Men’s Trisuit and states that the benefits include:

o2fit’s triathlon suits is sleek and fitted in a way to give you the best performance in both your triathlon training and on the big day.

The suit allows you to swim, ride and run without needing to spend time changing gear during the transitions. Most professional triathletes will wear a triathlon suit because it offers an all-in-one, multi-purpose garment that can be worn from the moment you arrive, right through to the recovery period after the event.

Our triathlon suits include chamois padding (micro fleece 85% polyester + 15% spandex) in the crotch for comfort during the ride, while not impeding swimming or running ability.

They are made from quick dry material which will ensure that you dry off as quickly as possible between the swim and the ride to prevent chafe.

Other benefits include:

  • Leg grippers so you don’t have to worry about the short legs riding up while you train or race
  • Reduced drag in the water to ensure you perform at your best and aren’t overworked in the early stages of the event reducing muscle oscillation upon ground contact increasing torque generated about joints
  • Reducing the risk of injury by enhancing recovery following strenuous exercise by aiding in the removal of blood lactate and improving subsequent exercise performance increasing feelings of positive leg sensations both during and following strenuous exercise
  • Reducing the effects of delayed onset muscle soreness in the days following strenuous exercise

Our strategic flat-lock stitching means enhanced comfort and a great fit.

Does o2fit compression products have a UV rating?

Yes, all of our products have a UV rating of 50+.

Wheel Women of Australia


Wheel women of Australia – custom lycra knicks and gear

CycleLike

logo
Australia: Melbourne:

Website

Facebook

A social cycling group for women in the inner city area.


July 26th :

So you missed out on last night’s social night? We’ll offer the same prices on orders for any of the gear until SUNDAY.
But we won’t be placing the price list here, you need to email us!

So much GORGEOUS stuff! I’m getting the black and pink Kask helmet, how about you?

See More

Salice glasses in cycling style r wayfarer styles, plus a bunch more (any Salice style you like), Kask helmets in any colour you like in Rapido, 50NTA or Mojito styles, Northwave shoes in any style you like and BBB gear in most styles...oh, and try the Selle SMP saddles too!


BUY YOUR TICKETS NOW…SUNDAY IS OUR MINIMUM NUMBER DEADLINE!!
Tickets $15 at: http://goo.gl/squSLh

whee women coffee function
Wheel Women: Gear up…get social!
So you got a little addicted to Le Tour on the tv, or maybe you just couldn’t care less about it! Well, whatever you think about it, let’s celebrate the end of it at our Annual Wheel Women Social Night! Eat, drink, feast your eyes on some great bike gear and goodies, ask the…
Wheel Women clothing for sale

WHY TINA RIDES

Posted…

View original post 290 more words

Green Neon Lycra Bikini Notions + Winner Announced!


Green Neon bikini’s are great. Thanks for the post and look forward to Neon pinks and yellows.

Chic Street Style

IMG_6336

Welcome to Chic Street Style’s annual “bikini week.” As summertime goes into full force, so does bikini season. I have always believed that fashion and glamour can translate into every aspect of your life – the beach is no exception. Kaftans, sarongs and bohemian jewelry seem to overtake my Steve Madden weekender bag.

I like to use this as a platform for fashion and as an advocate for body confidence, even in next to nothing. I will throw out this disclaimer: body-related harassment of any kind will not be tolerated. I truly believe that everyone should try to eat healthy, get those endorphin’s going on every once in a while and that confidence can overcompensate for anything that you may or may not feel so great about.

It happens to all of us. We look in the mirror. The self-criticism, nitpicking and self-depreciating comments begin to flow like the…

View original post 158 more words

The unitard is back – on YouTube at least


A workout to support your love on all things lycra and Unitard. Thanks Expat Runner for this article. Check out the buns of steel!

THE EXPAT RUNNER

I was right. I’m a tight ass. The pain on the outside of my knee experienced when running downhill during the NM Galaxy 15km was (and continues to be caused) by tightness in my buttocks and hips. It’s classic ITB syndrome. I’ve been to physio twice and have been stretched and pummelled which has really helped, and I’m stretching and using a foam roller at home. Hopefully, this will sort the problem out. I doubt I will be able to do the Cyberjaya Half Marathon this coming weekend but I haven’t given up hope yet. Common sense would dictate that I give it a miss. Common what?

Anyway, I’m pretty sure I can pinpoint the origin of this butt problem. I am a victim of my own attempts at strength training. My cross-training was totally lacking despite good intentions and the knowledge that strength training is essential for running injury-free. I’m…

View original post 358 more words

Aerobics Video – Bodyheat (UK)


 

https://www.facebook.com/MarticaHeaner

Dr. Martica Heaner

 

Body Heat (UK) was a popular Aerobics TV and Video series, which Martica Heaner starred in a daily UK fitness show  on LIVE TV.

It aired June 1998-Nov 1999; reruns currently airing on UK digital TV.

As you can see from the photo above, there are clear benefits in exercising regularly.

The 1980’s and 1990’s were a time where exercise fashion new no limits.

There were plenty of men and women exercising in lycra and spandex – actually not exercising in lycra (when everyone else was doing so) was frowned upon.

How times have changed, over the past 20 or so years!

Dr. Martica Heaner has written several books and regularly consults on health, fitness and nutrition.

Below are two workout videos, showcasing the aerobic exercises, featuring the attire from the 1980’s and 1990’s.

These workouts commonly feature:

  • Bike Shorts & Bras for Women
  • Leotards for women and men
  • Unitards
  • Biketards

In a range of colours and styles.

Like Martica Heaner on Facebook here: https://www.facebook.com/MarticaHeaner