Lycra moves you – need we say more! Great artistic expression, highlighting the easy free flowing nature of lycra.
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- Why I like it: Nice! Imagine the brief: take a dull, almost industrial product (a stretchy fiber!) and delicately try and balance the functional (must feature product! must convey functional benefit through some sort of demo!) with the emotional (make it a part of people’s lives! make it contemporary! make it meaningful!) A groan-inducing challenge, which they somehow pulled off flawlessly: The film is beautiful, and almost hypnotic in its use of special effects, color and movement; there is a linearity to the storytelling as we go through the woman’s day; and all of this is wrapped around a clear message of how the product moves with us through life. Really impressive.